What is the role of a Buyer’s Agent?

Buyer’s Agents advocate for buyers in all areas of researching, viewing, due diligence, negotiating and securing the right property.

What is the role of Real Estate Agents?

Real Estate Agents represent the seller of a property otherwise known as the Vendor:
* Preparing & marketing a property for sale (photos, advertising, property staging).
* Provide a guide on the market based on recent sales in the area.
* Conducting open for inspections.
* Create interest amongst buyers.
* Working in the seller’s best interest to get the highest sale price.

What does the team at Joanna Boyd Buyers Advocate Do?

We can provide our buyers with: 
* Compassion and understanding.
* Alleviating the stress and pressure of searching and securing the right property in a timely manner.
* Receive expert guidance on property investment and coordinate professional property management services to oversee and care for your newly acquired investment..
* Market research around the current property value.
* Attending open homes and arranging private inspections of a property.
* We want to get you ahead of the buying pack.
* Securing the most favourable price and terms on behalf of our clients through negotiations.
* Arrange and attend the building & pest inspections to ensure the property is in great condition.
* We are there for our buyers from the start of their buying journey, right through to settlement and beyond.

How can the team at Joanna Boyd Buyers Advocate help you?

We want to secure you the right property for you and your family on a shorter buying time then when you are on the buying journey alone by securing the right property for the right price.

We want to provide our buyers with an enjoyable buying experience with less stress and providing them more of their time back.

As a good buyer’s agent, we will save our client’s money and source a great property by leveraging our market experience, knowledge and skills.

Ensure you get the right buying team behind you:
The team at Joanna Boyd Buyers Advocate are all properly qualified, fully licensed agents that have experience with buying properties.
Like with anything in life, experience makes all the difference when it comes to getting the best outcome.

Contact the team at JBBA today and let a Buyer’s Agent be your secret weapon in finding the perfect home.

During a property acquisition you will come across many people that will either help or possibly hinder your property journey.

Often their intent is not to be implied in a negative way, however as you are already on emotional high alert you may become agitated or unsure of other’s motivations towards you.

It is important to consider who are your friends or foes during your journey?

Who can you openly share your thoughts with?  Get advice?

Who can help you without leaving you feeling that there was an ulterior motive?

Let’s look at The Selling Agent – are they a Friend or Foe? 

As a buyer, you have to remember that selling agents will always be on the side of the vendor and part of their job is to extract as much information as possible from buyers to provide supporting evidence to the vendor.

Equally the selling agent wants to achieve a “record” price for their sellers and a buyer wants to pay the least amount for a property so they feel they have secured a “great deal”

Some agents have been known to overly engage with you at an open home as they are hoping that if you need to sell before buying, the agent could potentially be appointed by you, to sell your home.

It’s really important to balance your relationship with the selling agent, as you need them on your side to give you some inside information of any potential new listing, or information that you can use to your advantage when interested in presenting an offer to buy a property.

Don’t give away too much and keep some cards to your chest.   You should never disclose your exact budget.   If you are too open and honest then you maybe have no room to negotiate.

An agent will call you following on from an open home inspection and ask for your feedback and thoughts around pricing, ensure that you provide some constructive commentary around the property.

If they ask you “What do you feel it is worth”?  be honest and transparent as they are simply obtaining your thoughts to educate their sellers and potentially setting the price expectation based on market demand.

The feedback will also show sellers the aspects the buyers love or dislike about the home.

During this phone call, you can open up dialogue and ask the agent what is the vendor’s price expectation?   Take control of the conversation and extract information for you to use to your advantage.

Some agents try to create competition amongst potential buyers and push for urgency and commitment.  If this was to occur then the agent needs to provide all buyers with a “multiple offer form”

This means, you need to put your best foot forward and present your best offer in terms of price and conditions.   There is no room to negotiate.  

You are safe to assume that if no multiple offer form is presented, then there are no multiple offers, therefore you may have some wiggle room.

Ask the Agent questions:

  • Why are the vendors selling?
  • Have they purchased elsewhere already?
  • How long have they lived there?
  • Are there planning guidelines?
  • Is the land unencumbered or has any restrictions?
  • What are the outgoings?

Use the selling agent as a friend so you can position yourself with strength.

Let’s look at other friends:

A conveyancer for instance, they will help you navigate the legalities of your purchase.

Building and pest inspectors, they will point out all the good and bad elements of the property and remember there could often be some negative elements, but are these a deal breaker for you?

Buyers Agents, they are absolutely your friend as they take an unbiased approach, provide you with evidence and support you during the journey.

There is an endless list of friends.

Let’s now consider those possible foes:

They could be friends, families, competing buyers, neighbours.  

Again, all with differing opinions and reasons behind their motivations, words and actions.

There is room and a purpose to have these friends and foes in your corner, but it’s important to acknowledge and be clear in your mind as to what a successful outcome could look like for you.

Don’t listen to the “noise”

Do you due diligence, get curious and ask question as ultimately it is your property and your investment.    

In the realm of real estate, the spotlight often shines on sellers and their agents, leaving buyers to navigate the process alone.

However, the significance of a buyer’s agent should not be underestimated. In this blog, I’ll delve into the primary responsibilities of a buyer’s advocate and explore how they differ from traditional real estate agents. I’ll also uncover the key factors the team at JBBA consider, when selecting a property for a client and highlight common mistakes buyers should avoid.

  1. Understanding the Role of a Buyer’s Agent: A buyer’s agent is a licensed professional who works exclusively on behalf of the buyer during a property transaction. Unlike traditional real estate agents who represent sellers, buyer’s agents provide support, guidance, and advocacy to ensure the buyer’s best interests are upheld. 
  2. Selecting the Perfect Property: To find the ideal property, we invest substantial time and effort in understanding our clients. Through in-depth discussions and a Discovery Workbook, we identify underlying fundamentals for the purchase, creating a tailored client brief. We consider factors such as location, budget, amenities, growth potential, and any renovation requirements.
  3. Avoiding Common Buyer Mistakes: Buyers can fall prey to several common pitfalls during the property buying process. Some of these include overpaying, not conducting thorough due diligence, making emotional decisions, feeling pressured by real estate agents, and being unprepared. Buyer’s agents work with clients to create a well-thought-out game plan, supporting them with professionals, educating them about the process, and encouraging evidence-based decision-making.
  4. Advocacy and Client Representation: As Buyer’s agents, we remain unbiased throughout the buying process and prioritize our clients’ best interests. With a collaborative approach, we ensure clients receive education and evidence at every stage, empowering them to make informed choices. Daily communication helps build a strong partnership and keeps clients informed and engaged.
  5. Navigating the Complexities for First-Time Homebuyers: First-time homebuyers often feel overwhelmed by the complexities of the property market. We provide reassurance, education, and unwavering support. By encouraging conservative spending and guiding buyers through mortgage and additional costs, we foster confidence and a sense of preparedness.

Buyers agents plays a crucial role in the property buying journey, acting as an emotional filter and a trusted advisor for their clients. By understanding the buyer’s needs and aspirations, providing sound guidance, and ensuring a well-informed decision-making process, we empower our clients to make successful property acquisitions. Whether you are a first-time homebuyer or a seasoned investor, enlisting our services can lead to a smoother and more rewarding real estate experience.

When it comes down to it, real estate agents want to sell properties and buyers want to purchase them, but what exactly does a buyer’s agent want?

REIQ Property Brief podcast host Rob Dorey sat down with REIQ’s Buyer’s Agent Chapter Chair, Joanna Boyd, a buyer’s agent who has years of experience working in the real estate industry with roles in recruitment, business development, franchise management, insurance, and training to learn more about the role of buyer’s agents in the industry.

HOW DO BUYER’S AGENTS OPERATE?

Boyd believes that “there are a lot of agents who are still very daunted by the prospect of working with a buyer’s agent”.

This probably comes down to a lack of overall knowledge on how exactly buyer’s agents work. So, who are buyer’s agents?

It is fair to say that all buyer’s agents are property-buying professionals. They are hired by home buyers to search, evaluate, and negotiate properties on the housing market for them.

“We represent the buyer through a transaction, whereas obviously a real estate agent represents a seller,” says Boyd.

Ultimately, it is still the buyer’s decision in the end, but buyer’s agents can allow for the buying process to run smoothly for all parties involved. It can also help alleviate some of the frustration and stress involved when buyers miss out on certain opportunities that could otherwise lead to negative implications for the brand and reputation of the selling agency involved.

HOW DO BUYER’S AGENTS GET PAID?

“We get remunerated through our buyers,” says Boyd. “The commission payable is based on the purchase price of the property,” alongside an engagement fee, but this can slightly differ between buyer’s agents.

“We’re not going to touch their [sales agents’] commission.”

Considering both the seller and buyer’s agent are rewarded through commission, Boyd says you can be assured that working with a buyer’s agent doesn’t mean you will be swindled into selling the property below its value, but rather more easily find the agreed selling value for the property that accommodates the buyer’s budget and the house’s property value.

Essentially, all expenses come from the buyer’s end, so there is nothing to worry about in terms of a seller’s commission.

CONFLICT OF INTERESTS

Boyd expresses her concerns about the clear conflict of interests involved with buyer’s agents and sellers working together and advises it is best practice too work with someone who is exclusively in a buyer’s agency.

“We are seeing an emergence of real estate offices having buyer’s agents and selling agents in the same office.”

It is illegal to be a buyer’s agent and a selling agent on the same property, but working in close proximity with one another can also lead to a grey area that is best to not be involved in.

Her final words on this topic was that, “the buyer’s agent’s got to be working for their client and the selling agents got to work for the vendor.”

SO, SHOULD YOU WORK WITH A BUYER’S AGENT?

In the end, Boyd says it is up to you which clients you take on. There is no harm in working with a buyer’s agent and often or not it might make the selling process much easier. If you haven’t already, it might be time to decide if they are worth working with or not.

Still unsure about buyer’s agents? Listen to the season two Property Brief full podcast with Rob Dorey and Joanna Boyd for further details on the subject here.

This is an article written by James Price from REIQ, which can be found here.